Cloudy Weather Report Ramallah, Palestine +4°C, Cloudy
Home | News |

Tech: What you need to know in advertising today




'); }else{ document.write(''); fbAsyncIds.push('fwid4'); fbStatUrls.push('https://www.blick.ch/stats/?rt=1&objId=7452933&type=article&ctxId=3785&pubId=2&cat=news&meta=like&title=What+you+need+to+know+in+advertising+today&url=http%3A%2F%2Fwww.pulse.ng%2Fbi%2Ftech%2Ftech-what-you-need-to-know-in-advertising-today-id7452933.html'); }} /* ]]> */

Facebook's main source of revenue, selling advertisements on its platforms, has come under intense scrutiny lately due to alleged election influence exerted by Russia through the company's platform.

But, while not great for Facebook's public image, it doesn't seem to have put a dent in the company's business, according to Credit Suisse analyst Stephen Ju.

To read more about how Facebook is making more money on targeted ads than ever, click here.

In other news:

A leading digital-ad trading group is trying to bring clarity to the sea of content studios. The Interactive Advertising Bureau is starting the Content Studio Showcase as sort of a speed-dating round for ad buyers and media companies that will feature wall-to-wall presentations from the likes of NBCUniversal, The New York Times, Refinery 29, Pandora, and Turner.

The explosive growth of Alibaba's digital shopping app should worry Amazon. Alibaba's western-facing shopping app AliExpress has grown 80% year-over-year between 2016 and 2017, according to app market data research company AppAnnie, from 28 million to 50 million iOS and Google Play downloads worldwide.

Amazon, meanwhile, wants to win over a new customer: your teen. It has launched a new kind of account specifically for teens tied to their parents' accounts, which allows teens to purchase items off Amazon.com and from Amazon services with their parents' credit card and Prime accounts.

Sheryl Sandberg says the US should 'absolutely' publicly release the Facebook ads linked to Russian interference. Sandberg made the comments to Axios in her first public interview since Facebook disclosed it had discovered ads bought by Russia-linked accounts.

She also said that Facebook wishes it had found it before it ever happened. Sheryl Sandberg was interviewed by Axios' Mike Allen in Washington D.C. on Thursday about campaign ads that Russians purchased on Facebook during the US election in 2016.

Google will permanently disable a control on its new $50 speaker after the gadget listened in on some users. Google acknowledged that the issue was that the button on top of the device was faulty and would sometimes activate on its own, so the company initiated a software update that would disable that button for all users while it explored a long-term fix.

Coach is changing its corporate name to Tapestry. The shift comes as the brand is attempting to create a broader umbrella for its high-end brands without diluting the iconic name known mainly for selling luxury handbags.

Harvey Weinstein's wife is leaving him — but her fashion brand is still in jeopardy. Georgina Chapman's career as the co-founder of Marchesa is tightly tied to her husband's success.

These are the 5 fast-food brands that teens love the most. Despite millennials' adoration of quick-service chains like McDonald's, Starbucks and Chipotle, some full-service brands are winning over their hearts — and wallets, according to Piper Jaffray's biannual survey of teen preferences.

Fox Sports is in a bind after the US soccer team failed to qualify for the 2018 World Cup, The Wall Street Journal reports. The network dished out over $200 million for the U.S. English-language rights to broadcast next year’s tournament, which will likely have lower viewership.

Join us at IGNITION: Future of Media! Future of Media is November 29-30 in New York City. We hope to see you there!

Follow us at @BI_Corporate to be among the first to hear about news and updates from Business Insider.

Also, sign up for the Executive Summary , a new biweekly newsletter that brings the latest marketing news, trends, and company updates straight to your inbox.

Tags

No tags for this article
Disclaimer: Opinions expressed here are those of the writers and do not reflect those of nigerianewsgrio.com. nigerianewsgrio.com accepts no responsibility legal or otherwise for their accuracy of content. Please report any inappropriate content to us, and we will evaluate it as a matter of priority.
Loading...




Related Articles

Gombe state breaks record, recommends N28,000 as new minimum wage

- The Gombe state government says civil servants should earn N28,000 monthly as minimum wage- The government argues that this recommendation is in line with

Reforms: Bayelsa Councils records wage bill reduction of N3.9bn annually

… decries 70 percent non academic staff strength in schools …As Dickson Reduces N1.320BN  LG Teachers Monthly Wage Bill to N1.027BN Bayelsa State Government in Thursday said

Lalong’s 2019 bid: New movements on the plateau

The disclosure by Governor Simon Lalong of his kowtow to pressures to re-contest the governorship of the state has reignited political dynamics as political stakeholders

Most Watched Videos

View all posts

[Music] BOG – Hold It Down

by OG DEJI 40 mins ago0 To usher us into the new year 2018, the unsigned and underrated music act – BOG, the Pharoah of the

Nigeria vs Zambia 1-0 - (Video)

Watch the football match between Nigeria vs Zambia 1-0, shows  Extended Highlights from the 2018 World Cup Qualifiers on 7 October 2017

What Type of Man Are You? (Must Watch Video)

This video describes in vivid terms, the types of men that exist.  Watch and review below.

[Music] Maire – Kau Kau

by OG DEJI 1 hour ago0 Maire returns with one of her best projects to date. She drops a new single titled ‘Kau Kau’. Produced by

We Must Marry - (Video)

This video is pretty hilarious. Watch and laugh, then leave a review below.




Most Read News

View all posts

Merkel encourages schoolgirls to consider ‘male’ jobs

Ahead of a nationwide Girls’ Day, German Chancellor Angela Merkel on Wednesday, encourage schoolgirls to consider ‘male’ jobs. The day is a yearly initiative to promote

Ex-Liberian warlord, Jabbateh jailed for eating human hearts

U.S. court has sentenced former Liberian warlord known as “Jungle Jabbah” to 30 years in prison for gaining U.S. asylum by lying and also ordering

How direct debits can benefit your business

Nike Popoola We all know how direct debits benefit us as consumers, but they can offer all kinds of advantages to business owners too. From the

Fights reportedly broke out at Davido’s recent concert in Zimbabwe

- Davido’s recent concert in Zimbabwe reportedly had issues- According to reports on Twitter, some fans were spotted fighting each other - It is not

cron